Customer acquisition costs (CAC) have increased significantly over the past decade. E-commerce brands are now losing $29 for every acquired customer, compared to just $9 back in 2013. Several factors are at play here.
Customer acquisition costs (CAC) have increased significantly over the past decade. E-commerce brands are now losing $29 for every acquired customer, compared to just $9 back in 2013. Several factors are at play here.