Why Customer Retention Will Make Or Break Your E-Commerce Business In 2025

Forbes Technology Council

Customer acquisition costs (CAC) have increased significantly over the past decade. E-commerce brands are now losing $29 for every acquired customer, compared to just $9 back in 2013. Several factors are at play here.

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Customer acquisition costs (CAC) have increased significantly over the past decade. E-commerce brands are now losing $29 for every acquired customer, compared to just $9 back in 2013. Several factors are at play here.

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