Pricing
Pay for the customers we engage.
Share only the revenue we bring back.
Cohora isn't priced on the size of your list. You pay a platform fee based on the customers actively engaged through Cohora, plus. small share of the revenue we can trace directly back to the platform. When retention works, we both win.
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01 - Platform fee
Based on engaged customers
A predictable monthly fee scaled to the number of customers actively engaged through Cohora, not your total file, and not the dormant names sitting in it.
02 - Pefromance share
3% of attributed revenue
A small share of revenue tracked directly back to the Cohora platform. If Cohora doesn't bring revenue back, there's nothing to share.
= Your monthly investment
Aliged to outcomes
Retention priced like an acquistiion channel: a known base cost, and a variable cost that only grows when the revenue does.
INCLUDED IN EVERY PLAN
Intelligence, personalization, and a team to run it.
Four capabilities work together, from understanding each customer to putting the right experience in front of them.
A
Enhanced Segmentation
Segments built on what customers bought, how they engage, and what they tell you they want: transactional, behavioral, and declared data together. Synced to Klaviyo and the tools you already use.
B
Alfred - Customer Analysis & Insights
Your AI customer intelligence analyst. Ask Alfred who's slipping toward dormant, which first purchases lead to a second, and where revenue is sitting unclaimed in your base.
C
Offer & product Personalization
The right product and the right offer for each customer, shaped by purchase sequencing and stated preferences, and delivered through a personalized destination instead of a homepage and a promo code.
D
Dedicated Account Management & Execution
A dedicated Cohora team that doesn't stop at insights. They plan, launch, and optimize your retention programs alongside you, so results don't depend on your bandwidth.
Plans
Every plan includes all four capabilities above. Plans differ by how many customers you engage and the scope of what we run for you.
Launch
For brands proving out retention as a growth channel.
Up to 10,0000 engaged customers
+3% of attributed revenue
- All four core capabilities
- Customer Health Analysis to baseline your base
- Dormant revenue and active customer ratio tracking
- Segments synced to Klaviyo and your existing stack
- Dedicated account manager
Get StartedGrowth
For scaling brands turning repeatpurchase into a growth engine.
Up to 10,0000 engaged customers
+3% of attributed revenue
- Everything in Launch
- Personalized member hub for every customer
- Product sequencing: which first purchases lead to repeat
- [EXECUTION SCOPE, e.g. moreprograms run each month]
Talk To UsEnterprise
For multi-brand portfolios and largecustomer files.
Volume pricing on engaged customers
+ performance share
- Everything in Growth
- Multiple brands in one account
- Custom data integrations
- [SECURITY / SLA TERMS]
- [EXECUTION SCOPE, e.g. executivebusiness reviews]
Contact SalesYour cost rises only when Cohora is bringing revenue back.
An illustrative month on the Launch plan. The platform fee stays fixed; theperformance share moves with the revenue Cohora drives.
What counts as an engaged customer?
[DEFINITION — e.g. a customer who interactedwith Cohora in the billing month]. You never payfor the dormant names sitting in your file.
How is revenue attributed to Cohora?
[ATTRIBUTION METHOD — e.g. orders fromcustomers who engaged with a Cohoraexperience within X days]. You see everyattributed order in your reporting.
Does Cohora replace Klaviyo?
No. Klaviyo helps you activate what you know.Cohora helps you know more, and feeds thatintelligence into the tools you already use.
What happens if we exceed our engaged customer limit?
[OVERAGE POLICY — e.g. we move you to thenext plan at your next billing cycle, with notice].
Is there a contract term?
[TERM — e.g. 12-month agreement, billedmonthly].
What does the Customer Health Analysis cost?
Nothing. Share your order history and we'llshow you your active customer ratio, how muchrevenue is sitting dormant, and where repeatpurchase breaks down.
See what's sitting dormant in your customer base before you spend another dollar.
Your free Customer Health Analysis reveals potential revenue opportunities within your existing customers and what it could cost to capture them with Cohora.
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