UGC + Social Content Impact Tracking

Understand Which UGC & Lookbooks Drive Fashion Conversions Overview

Fashion shoppers rely heavily on UGC, creator try-ons, and lookbooks to make decisions yet most brands cannot connect content engagement to actual purchase behavior. Cohora reveals which creators, try-ons, outfits, and lookbooks influence your highest-value segments.

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Content investment becomes guesswork without this insight.
The Problem

Brands don’t know:

Which outfits convert which customers
Which creators drive high-AOV shoppers
Which lookbooks resonate with specific style segments
What content leads to capsule adoption
Which try-ons support upsell behavior
Brands invest where content actually moves revenue.
Why It Matters

Content is the bridge between inspiration and purchase in fashion. With real visibility:

Creator spend becomes strategic
Lookbooks match real style preferences
Outfits convert at higher rates
Capsules gain targeted traction
CRM journeys become content-led and effective
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How Cohora Helps

What Cohora Understands

Which outfits shoppers save or revisit
Which creators influence specific style segments
Which try-ons lead to purchase or add-to-cart
How lookbook interaction predicts drop or capsule adoption
Which UGC builds long-term loyalty
Step bt step

How it works

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Cohora ingests UGC, creator try-ons, and lookbook content

Outfits, videos, images, capsules — all linked to customer profiles.

Content engagement is matched to real shoppers

Not vanity metrics — real customer behavior.

Insights reveal which content moves which segment

Streetwear vs. classic vs. minimalist, etc.

Content recommendations become personalized

Customers see looks aligned to their style.

Content strategy becomes data-driven

Performance by segment and format guides what content to create, promote, and retire.

The Outcome

Content stops being a gamble. You know exactly which outfits and creators drive revenue — and you can scale what works.

Measured Lift

Proven Impact

  • 12–20% improvement in content ROI
  • Higher conversion on content-assisted journeys
  • More efficient creator partnerships
Real Examples

How Brands Use It

  • Discover which denim try-ons convert curvy-fit shoppers
  • Identify creators who influence capsule adoption
  • Determine which outfits drive upsell behavior
  • Personalize lookbooks based on segment preferences
KPIs

KPIs Improved

  • Content-to-conversion rate
  • Creator efficiency
  • Lookbook engagement
  • Assisted revenue
  • Capsule performance
The outcome

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Want clarity on which outfits and creators convert?

Explore Cohora’s UGC + content intelligence.
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Cohora enables brands to connect emotionally with their customers within a first-party brand-owned customer network that drives greater brand advocacy and behavioral-based loyalty.
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