UGC & Creator Content Intelligence

Understand Which UGC & Creator Content Actually Drives Beauty Conversions

Beauty brands invest heavily in creators, tutorials, and UGC — but most lack visibility into which content influences real customer behavior. Cohora maps UGC and creator content to customer attributes, segments, and conversion actions, giving brands clarity on what content actually works.

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Without these insights, content strategy is built on guesswork.

The Problem

Brands don’t know:

Which creators influence high-value buyers

Which tutorials resonate with specific skin types or undertones

Which looks or formats drive purchase intent

What content leads to long-term retention

How UGC impacts category exploration or routine building

This transforms content from a cost center into a measurable growth engine.

Why It Matters

Content is one of the strongest drivers of beauty purchasing behavior — but without intelligence behind it, brands overspend and underperform. With real visibility, brands can:

Prioritize creators with proven impact

Build content that matches segment-level needs

Increase ROAS on tutorials and how-to videos

Fuel more effective product education

Improve conversion by linking content to customer signals

cohora

How Cohora Helps

Cohora’s Social Connect links UGC and creator content directly to customer behaviors and attributes so you see the real impact.

What Cohora Understands

Which creators influence which customer segments

Which tutorials or GRWM videos drive consideration

Which product routines increase conversion

What content leads to replenishment or repeat purchase

How content shapes long-term customer value

Step bt step

How it works

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Cohora ingests UGC + creator content

Videos, tutorials, routines, GRWMs, reviews, and more.

Content engagement is tied to actual customer profiles

Not vanity metrics — real people with real attributes.

Segment-level insights reveal which content performs

By skin type, concern, shade range, routine stage, etc.

These insights feed lifecycle flows and personalization

Customers receive tutorials and content that reflect their needs.

Content investment becomes data-driven

You know exactly what’s worth scaling.

Measured Lift

Proven Impact

12–20% improvement in content efficiency
Higher conversion from content-driven journeys
Stronger creator ROI
Better segmentation inputs for lifecycle programs

Real Examples

How Brands Use It

Discover which complexion tutorials convert oily-skin buyers
Identify creators who influence high-AOV customers
Determine whether AM or PM routines lead to better conversion
Personalize education based on UGC the customer actually engaged with

KPIs

KPIs Improved

Content-to-conversion lift
Creator ROI
Tutorial engagement
Segment-level content performance
Assisted revenue from content

The outcome

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Want to see which creators and tutorials actually drive revenue?

Explore Cohora’s Social Connect.

Get a Demo

Understand Which UGC & Creator Content Actually Drives Beauty Conversions

Brands don’t know:

Content is one of the strongest drivers of beauty purchasing behavior — but without intelligence behind it, brands overspend and underperform. With real visibility, brands can:

How Cohora Helps

What Cohora Understands

How it works

Cohora ingests UGC + creator content

Content engagement is tied to actual customer profiles

Segment-level insights reveal which content performs

These insights feed lifecycle flows and personalization

Content investment becomes data-driven

The Outcome

Proven Impact

How Brands Use It

KPIs Improved

Want to see which creators and tutorials actually drive revenue?