Beauty shoppers expect brands to understand their needs from shade and undertone to skin concerns, ingredient preferences, and routine gaps. But most brands rely on inferred behavior, guesswork, or one-time quizzes that stop updating after completion. Cohora continuously collects and refreshes zero-party beauty data, turning every interaction into a real personalization signal your lifecycle, onsite, and product recommendations can act on.
Zero-party data transforms beauty personalization from guesswork into precision.
Your customers get experiences that feel tailored, accurate, and confident — and your brand earns higher engagement, better retention, and more predictable revenue.
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