Beauty brands lose more customers after the first purchase than at any other point in the lifecycle. Traditional win-back campaigns rely on discounts or generic “We miss you” emails — and fail because they ignore why the customer left. Cohora uses zero-party data, behavior signals, and content engagement to understand each shopper’s interests and deliver reactivation journeys that feel personal, relevant, and well-timed.
Reactivation becomes predictable — driven by intent, content, and education rather than promotions. Customers return because the experience finally fits their needs.
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