New products — new shades, new formats, new bundles — succeed or fail based on whether they reach the right shoppers. Most brands launch broadly, without visibility into which customers are most likely to adopt. Cohora uses predictive signals to identify high-propensity buyers before launch day, giving brands precise targeting that accelerates adoption and improves sell-through.
Every launch becomes data-driven and customer-aligned, reducing risk and increasing conversion. Brands know exactly who will respond — before the product goes live.
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