Cohora + Klaviyo

A More Complete Retention Engine

Klaviyo gives brands world-class email and SMS automation. Cohora adds the customer insights, UGC activation, and participation signals that make those automations work even harder.

Together, we help e-commerce teams build deeper relationships, drive more repeat purchases, and uncover what motivates customers beyond a click-through or open rate.

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Why

Why Brands Combine Cohora With Klaviyo

Klaviyo is unmatched at delivering personalized communication at scale - but like most personalization systems is dependent on reliable customer behavioral and qualitative data. Cohora strengthens that communication by generating the data, content, and engagement inputs Klaviyo can’t access on its own.

Richer first-party and zero-party data

Continuous UGC supply for email and SMS

Participation signals that highlight what customers actually care about

Customer Health insights that reveal who's drifting and who’s primed to buy again

What we do

What Cohora Unlocks That Klaviyo Alone Can’t See

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Zero-Party Insights Through Participation
Interactive prompts, polls, and experiences collect preferences and motivations directly from customers. It’s clean, volunteered data you can use across lifecycle flows.
UGC & Social Engagement Signals
Cohora captures poll answers, reviews, stories, replies, and micro-engagements that traditional email alone can’t detect. These inputs bring authenticity to every Klaviyo message.
Customer Health Scoring
Identify at-risk, passive, and high-affinity customers before they churn with behavior-based indicators derived from real participation.
SKU-Level Affinity & Next-Purchase Indicators
Understand which products customers feel connected to and which categories and engagement types are most likely to drive their next order.
Dormant Audience Re-activation
Reach customers who have stopped opening email or SMS but still show interest through content, community moments, or product interactions. Re-activate one-time purchasers and lapsed customers.
How

How Cohora Amplifies Klaviyo

More Accurate Segmentation Inputs

Cohora’s data can be used to build smarter audience logic. Segment your superfans, first-time buyers needing guidance, at-risk customers, new-product-ready cohorts, UGC contributors, and more.

Better Performing Automations

Lifecycle flows become more personalized when they’re powered by richer customer signals, not just email opens, clicks, and orders.

A Constant Stream of On-Brand UGC

Fresh content is the fastest way to lift performance in welcome flows, winbacks, replenishment reminders, and seasonal campaigns.

opportunities

New Opportunities for Klaviyo Agencies & Partners:

Agencies supporting Klaviyo clients can tap Cohora to offer:

Participation-driven segmentation
Retention health audits
UGC-powered lifecycle refreshes
Zero-party data strategy
Community-based retention programs
Where

Where Klaviyo + Cohora Drive the Highest Impact

High First-Time Buyer Drop-Off

Cohora closes the post-purchase engagement gap—capturing intent, preferences, and participation signals that move customers from “bought once” to repeat buyer and feed smarter Klaviyo journeys.

Email & SMS Performance Plateauing

Interactive experiences and UGC inject fresh behavioral signals into Klaviyo, improving segmentation, deliverability, and lifecycle flow performance.

Frequent Product Releases & Drops

Cohora identifies which customers are most likely to respond to new products, bundles, or categories—allowing Klaviyo to trigger high-intent, high-conversion campaigns.

Organization-Wide Focus on Retention

Cohora surfaces customer health, loyalty drivers, and revenue risk—giving leaders actionable visibility and giving Klaviyo richer data to activate across owned channels.

Outcome

What You Can Achieve by Layering Cohora on Top of Klaviyo

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Higher repeat purchase rate
Stronger personalization without relying on cookies or guesswork
UGC-driven lifts in email and SMS engagement
Health scoring that directs retention investment
Content and insight streams that fuel every lifecycle stage
FAQ

Got questions?
We’ve got answers

Do I need to change my Klaviyo strategy to use Cohora?

No. Cohora enhances what you already run in Klaviyo by supplying richer insight and better creative inputs.

Does Cohora replace any Klaviyo features?

No. Cohora works alongside Klaviyo to strengthen retention, not to replace messaging or automation.

Who benefits most from using both platforms?

Brands looking to scale retention, improve repeat purchase rate, and understand customer behavior beyond traditional email metrics.

See How Cohora Can Increase the Impact of Your Klaviyo Programs

Request a Retention Activation Session to learn how Cohora’s participation layer can unlock new insights, stronger content, and more profitable customer relationships.
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