Content Intelligence (Owned + Social)

Turn Owned & Social Content Into a Conversion Engine

DTC brands publish content everywhere (UGC, reviews, tutorials, articles, social posts) but rarely know which content influences purchase behavior. Cohora blends content signals with customer attributes to reveal which assets actually move revenue.

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As a result, content strategy becomes guesswork instead of a monetizable asset.
The Problem

Brands lack visibility into:

Which content influences high-value buyers
What UGC increases category exploration
Which creator content leads to conversion
What educational assets drive retention
Which messages resonate with specific segments
Every piece of content becomes an insight generator.
Why It Matters

Content is often the cheapest and highest-ROI lever in DTC. When brands understand content impact:

Creator spend becomes more strategic
UGC becomes a measurable growth channel
Lifecycle journeys become content-led
Education improves — which increases retention
Cross-channel engagement rises
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How Cohora Helps

What Cohora Understands

Content viewed, saved, clicked, or shared
UGC influence by segment
Segment-level content performance
Content-to-product correlation
Impact on conversion, AOV, and retention
Step bt step

How it works

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Cohora ingests UGC + creator + owned content

Tutorials, reviews, guides, posts, and product education.

Maps content to real customer attributes

Not anonymous engagement — real shoppers.

Identifies which content drives action

Across lifecycle stages and segments.

Feeds insights into personalization and CRM flows

Customers receive the content they’re most likely to act on.

Optimizes future content investment

Double down on what converts and stop funding what doesn’t.

The Outcome

Content becomes predictable, measurable, and tied directly to revenue — not just engagement metrics.

Measured Lift

Proven Impact

  • 12–20% lift in content efficiency
  • Higher conversion on content-assisted journeys
  • Improved creator performance
Real Examples

How Brands Use It

  • Identify UGC themes that convert new customers
  • Deliver educational content based on segment needs
  • Understand which creators influence repeat buyers
  • Tie how-to content directly to product adoption
KPIs

KPIs Improved

  • Content-to-conversion rate
  • Assisted revenue
  • Creator ROI
  • Engagement depth
The outcome

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Want clarity into which content actually drives purchases?

Explore Cohora’s content intelligence engine.
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Cohora enables brands to connect emotionally with their customers within a first-party brand-owned customer network that drives greater brand advocacy and behavioral-based loyalty.
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