Engagement-Base Loyalty

Build a Modern Beauty Loyalty Program Driven by Engagement — Not Purchases

Traditional loyalty programs reward buying behavior but ignore the actions that truly build brand affinity: watching tutorials, building routines, sharing UGC, writing reviews, and exploring new categories. Cohora introduces a modern loyalty model that rewards meaningful participation — increasing engagement, education, and repeat revenue.

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These interactions deepen loyalty more than a single purchase — but they aren’t recognized or rewarded.
The Problem

Legacy loyalty programs miss critical moments:

Watching makeup tutorials
Completing a skincare routine
Submitting UGC or before/after photos
Reviewing products
Taking quizzes or ingredient preference surveys
Engaging with content or GRWM videos
Loyalty becomes a retention engine — not a discount engine.
Why It Matters

Engagement is the strongest predictor of repeat behavior in beauty. When loyalty expands beyond purchases

CRM engagement rises
Routine completion improves
Product discovery becomes organic
LTV increases without discounting
Customers form a relationship with the brand, not just the product
cohora

How Cohora Helps

Cohora allows brands to reward the behaviors that actually build loyalty.

Rewardable Actions Include

Watching or saving tutorials
Completing routine steps
Leaving ratings and reviews
Posting UGC
Taking quizzes and preference surveys
Participating in polls or challenges
Exploring category content
Step bt step

How it works

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Define the actions you want to encourage

Brands decide which behaviors should earn points or recognition.

Cohora tracks these interactions automatically

Engagement feeds directly into the loyalty engine.

Customers earn real rewards for meaningful participation

Perks tied to routines, categories, or expertise.

Engagement tiers unlock personalized experiences

High-engagement customers receive tailored benefits.

Loyalty strengthens over time

Customers participate more, learn more, and purchase more.

The Outcome

Loyalty becomes a dynamic, educational, participation-driven experience — not a punch card. Customers feel involved, valued, and connected to your brand ecosystem.

Measured Lift

Proven Impact

  • 20–40% increase in active engagement
  • Higher loyalty participation
  • More repeat purchases tied to education and routine use
  • Stronger UGC and review generation
Real Examples

How Brands Use It

  • Customers earn points for completing AM/PM routines
  • UGC contributors receive early access or exclusive perks
  • Quiz-takers unlock personalized product journeys
  • Tutorial watchers receive targeted category recommendations
KPIs

KPIs Improved

  • Engagement rate
  • Loyalty participation
  • Routine completion
  • UGC volume
  • Replenishment behavior
The outcome

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Ready to modernize your loyalty program?

See how Cohora turns engagement into retention.
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Cohora enables brands to connect emotionally with their customers within a first-party brand-owned customer network that drives greater brand advocacy and behavioral-based loyalty.
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