Win-Back at Scale

Reactivate At-Risk and Inactive Shoppers at Scale

DTC brands often have massive dormant customer bases that generic win-back campaigns can’t reach. Cohora uses behavioral, content, and interest-based signals to trigger personalized reactivation journeys that scale intelligently — no discount blasts required.

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One-size-fits-all win-backs waste opportunity and train customers to wait for discounts.
The Problem

Most DTC brands don’t know:

Which lapsed customers still have active intent
Who is exploring new categories
What content or products could bring them back
What friction or confusion led to drop-off
Which segments should get education vs. which need replenishment reminders
Reactivating even a small percentage unlocks significant revenue growth.
Why It Matters

Inactive customers are your largest untapped revenue source. Effective reactivation leads to:

Lower CAC pressure
Higher retention
Stronger LTV
Reduced markdown dependency
Smarter lifecycle segmentation
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How Cohora Helps

What Cohora Understands

Category interactions
Product interests
Content engagement
Lifecycle stage
Replenishment needs
Intent shifts
Step bt step

How it works

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Identify segments most likely to re-engage

Based on their behavior, preferences, and interests.

Build reactivation journeys tailored to each segment

Educational, replenishment-focused, content-driven, or value-based.

Deliver personalized messaging across channels

Email, SMS, and onsite work together.

Reinforce the customer’s original buying motivation

Trust and relevance are restored.

Dormant customers return at higher intent

Reactivation is driven by relevance not discounts or spam.

The Outcome

Reactivation becomes smarter, more predictable, and far more profitable — driven by intent, not incentives.

Measured Lift

Proven Impact

  • 10–18% lift in win-back conversions
  • Higher engagement on reactivation sequences
  • Reduced offer dependency
Real Examples

How Brands Use It

  • Replenishment reminders tied to real usage patterns
  • Category-specific education for curious browsers
  • Personalized content for customers who engaged with how-tos
  • Segment-specific win-back journeys aligned to intent

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KPIs

KPIs Improved

  • Win-back rate
  • Time-to-second-purchase
  • Replenishment growth
  • Inactive segment conversion
The outcome

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Want to reactivate thousands of dormant customers without discounting?

See how Cohora powers personalized win-back at scale.
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Cohora enables brands to connect emotionally with their customers within a first-party brand-owned customer network that drives greater brand advocacy and behavioral-based loyalty.
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