Smile.io rewards customers for purchases. So what happens between transactions? Cohora’s platform helps to elevate loyalty by giving customers a reasons to stay engaged between purchases through engagement, participation, UGC, and real-time insights that make loyalty programs more effective.
Combined, the two platforms turn transactional loyalty into relational loyalty, helping brands strengthen community through brand-customer dialog, increase repeat purchases, and uncover what motivates customers beyond points and perks.
Smile.io is the leader in points, VIP tiers, and referral mechanics. Cohora amplifies these programs by supplying the engagement, emotional connection, and customer-level intelligence that points alone can’t create.
Participation that builds genuine brand affinity
Zero-party data that improves personalization
UGC that fuels loyalty communication and showcases community
Customer Health indicators that reveal when loyalty is slipping
Engagement signals that complement points and VIP behavior
Smile.io captures “what they did” while Cohora reveals “why they did it” and “how they behave between transactions.” This gives marketers clearer inputs for:
Cohora’s UGC stream gives Smile.io programs fresh, community-driven content that increases emotional resonance and participation.
Participation-driven insights help brands spot declining engagement before points redemption falls off.
Participation creates momentum that drives more point usage and referral motivation.
Cohora fills the gap between first purchase and first reward redemption, the moment when churn risk is highest.
Cohora helps brands understand what VIP members value most and what would inspire them to climb tiers faster.
UGC and zero-party signals unlock new angles, stories, and relevance for ongoing loyalty communication.
Smile.io handles the rewards. Cohora builds the emotional glue that makes rewards meaningful.
No. Cohora enhances your loyalty strategy by adding customer insights, UGC, and engagement, not by replacing any Smile.io features.
Not at all. Cohora complements & integrates with Smile.io by deepening participation and improving content and targeting.
Brands looking to grow repeat purchases, build community, and make their loyalty program feel more human and relational.
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