Shoppers expect clothing recommendations that match their unique style, fit, and lifestyle but most apparel brands rely on browsing behavior alone. That leads to mismatched products, poor recommendations, and low repeat purchase rates. Cohora collects ongoing, zero-party style and fit preferences to deliver deeper personalization across the shopper journey.
The shopping experience feels curated — like a personal stylist, not a catalog. Customers buy more confidently and return more often.
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