Performance Measurement

Measure Performance. Attribute to Customer Revenue.

Finally, a way to quantify the value of engagement.

‍Cohora connects every piece of content, interaction, and customer touchpoint to real business outcomes so you can track what’s working, optimize what’s not, and prove the ROI of your retention and engagement efforts.

Get a Demo

problem

The Problem Most Ecommerce Brands Face

You’re investing in content.
You’re driving community.
You’re building programs to engage customers beyond the transaction.

But how do you know it’s working?

For most ecommerce teams, attribution stops at the sale. Metrics like clicks, opens, or follows paint only part of the picture and they rarely connect back to revenue. That means critical efforts in customer loyalty, post-purchase engagement, and brand storytelling go under-valued or worse, under-funded.

Cohora was built to solve this gap.

solution

Cohora Connects Engagement to Revenue

Cohora’s measurement and reporting capabilities give you visibility into the entire customer journey not just what brought them to checkout, but what keeps them coming back.
‍
Whether you’re launching a quiz, building a loyalty program, encouraging reviews, or creating conversations, Cohora ties each engagement to downstream impact.

You’ll finally be able to answer:

How much revenue is driven by engaged customers?

Which content keeps people active and loyal?

Who are my highest-value customers and what do they do differently?

Where in the customer journey are we winning or losing attention?

With real-time data and clean attribution, Cohora turns content and loyalty from a “nice to have” into a revenue-driving growth engine.

What You Can Measure with Cohora

Real-Time Reporting Dashboards

Our intuitive, self-serve reporting tools make it easy to track KPIs without waiting on a data team. Get instant access to engagement metrics, retention rates, and transaction data all in one place.

Content-to-Revenue Attribution

Go beyond vanity metrics. See exactly which content, experiences, or rewards drive purchases, higher order values, or longer customer lifecycles.

Customer Value Segmentation

Identify your most engaged and highest-value customers. Understand their behavior, preferences, and journey so you can replicate success.

Reactivation & Retention Insights

Track how many lapsed customers are returning thanks to your efforts and which programs are most effective at keeping them around.

AOV, CLV, and Beyond

Monitor the metrics that matter most. From average order value to customer lifetime value, Cohora surfaces the trends that fuel sustainable growth.

Cross-Team Reporting

Easily share dashboards and performance reports with product, marketing, CX, and executive teams so everyone’s working from the same source of truth.

Cohora empowers your team with data-backed insight into how engagement drives business results so you can invest in what works, improve what doesn’t, and confidently prove the value of your strategy to leadership and stakeholders.