Reactivating Dormant Shoppers

Reactivate Dormant Fashion Shoppers With Seasonal & Style-Based Journeys

Seasonality is one of the biggest contributors to drop-off in apparel shoppers buy for a moment, then disengage. Traditional win-backs fail because they aren’t tied to style shifts, seasonal needs, or changing preferences. Cohora reactivates dormant shoppers using intent, style signals, and seasonal relevance.

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Generic promotions can’t fix a relevance problem.

The Problem

Brands struggle to reactivate customers because they don’t know:

What styles the customer is into right now

Brands struggle to reactivate customers because they don’t know:

Which categories they’re exploring next

Which seasonal refreshes they’d respond to

What creator or outfit content they engage with

Reactivation becomes a growth engine rather than a cost center.

Why It Matters

Seasonality amplifies churn — but it also creates recurring windows of opportunity. When brands reactivate based on style + season:

Win-back rates increase

LTV becomes more predictable

Discount reliance drops

CRM channels deliver higher ROI

Customers return for new capsules and collections

cohora

How Cohora Helps

What Cohora Understands

Seasonal wardrobe gaps

Current style trends the shopper engages with

Category-level interest (outerwear, denim, shoes, accessories)

Preferred cuts, silhouettes, and colors

Interaction with UGC, try-ons, and lookbooks

Step bt step

How it works

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Cohora identifies style and season-driven intent shifts

Signals reveal what customers are ready to explore next.

Segment dormant shoppers by style preferences

Streetwear → streetwear capsules Minimalist → essential refreshes Classic → timeless silhouettes Etc.

Not discounts — curated outfits, lookbooks, and seasonal updates.

Support reactivation with creator content

Try-ons matched to the shopper’s style.

Drive repeat behavior tied to authentic personal taste

Relevance replaces discounts, increasing repeat visits, engagement, and long-term customer lifetime value.

Measured Lift

Proven Impact

10–18% lift in reactivation
Higher engagement on seasonal refreshes
Increased conversion on curated capsules

Real Examples

How Brands Use It

Dormant denim shoppers receive new cuts aligned to their preferred fit
Minimalist customers get a curated essentials refresh
Festival-goers receive style capsules aligned to past interest
Lapsed shoppers receive creator try-ons matching their style DNA

KPIs

KPIs Improved

Win-back rate
Seasonal engagement
Capsule conversion
Revenue from dormant cohorts

The outcome

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Reactivation becomes timely, personal, and tied to evolving style — not generic promotions. Dormant shoppers return with higher intent and stronger attachment to the brand.

Get a Demo

Reactivate Dormant Fashion Shoppers With Seasonal & Style-Based Journeys

Brands struggle to reactivate customers because they don’t know:

Seasonality amplifies churn — but it also creates recurring windows of opportunity. When brands reactivate based on style + season:

How Cohora Helps

What Cohora Understands

How it works

Cohora identifies style and season-driven intent shifts

Segment dormant shoppers by style preferences

Streetwear → streetwear capsules Minimalist → essential refreshes Classic → timeless silhouettes Etc.

Support reactivation with creator content

Drive repeat behavior tied to authentic personal taste

The Outcome

Proven Impact

How Brands Use It

KPIs Improved

Reactivation becomes timely, personal, and tied to evolving style — not generic promotions. Dormant shoppers return with higher intent and stronger attachment to the brand.