November 3, 2023Loyalty tactics are being used not only to retain existing customers but also to acquire new ones
The role of loyalty marketers has expanded, which is actually a positive development. Traditionally, loyalty marketers have focused on customer retention, enrichment, and advocacy after a purchase has been made. However, both brands and customers have faced unprecedented challenges in recent years, such as the pandemic, supply chain issues, and social unrest. As a result, brands are now placing a greater emphasis on building deep relationships with their customers to support them during difficult times.