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April 24, 2024
The Power of Zero-Party Data: Fueling Business Strategy and Customer Relationships
What could be better than understanding your customers' needs, preferences, and behaviors right from the source?
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March 29, 2024
Cohora Wins Industry Awards for Improving Brand-Customer Relationships
Cohora’s ability to completely transform the brand-customer experience via its social community, the insights the platform collects, and the two-way dialogue it spurs between a brand and an individual consumer.
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March 4, 2024
Why the number of Social Media Followers is not a measure of Loyalty
social media platforms provide valuable metrics like likes, shares, and comments, these metrics reflect the top of the funnel and alone may not provide a complete picture of customer loyalty.
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February 23, 2024
The Last Effective Marketing Strategy
Brands are moving away from traditional online advertising approaches and looking for new ways to understand customers
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February 13, 2024
Cohora Adds Customer Experience and E-commerce Experts to Advisory Board
Cohora adds three big names to its advisory board, gaining expertise to build customer loyalty and transform brand experiences through first-party data and owned social networks.
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December 7, 2023
Personalization, Retention and Owned Channels Will Define eCommerce in 2024
The brands that build authentic connections and lasting customer relationships will be poised to thrive
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October 26, 2023
Why establishing deeper direct customer connections increases ROI for e-commerce brands.
Deeper direct customer connections allow an e-commerce brand to understand its customers more intimately, leading to more effective strategies that enhance customer satisfaction and ultimately, drive higher ROI.‍
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October 5, 2023
Activate your customers for e-commerce brand loyalty and growth
Activating your customers generates a continuous stream of user-generated content and zero-party data that stimulates customer-to-customer interaction
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September 1, 2023
Loyalty tactics are being used not only to retain existing customers but also to acquire new ones
The role of loyalty marketers has expanded, which is actually a positive development. Traditionally, loyalty marketers have focused on customer retention, enrichment, and advocacy after a purchase has been made. However, both brands and customers have faced unprecedented challenges in recent years, such as the pandemic, supply chain issues, and social unrest. As a result, brands are now placing a greater emphasis on building deep relationships with their customers to support them during difficult times.
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August 31, 2023
Why You Need a Customer Network: The Key to Actionable Insight
These 1st party data networks are essential for gaining actionable insight into your customers' experiences with your brand within your brand’s domain. When you own a customer network, you open a direct channel of communication with your most passionate advocates.
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August 21, 2023
Brand-Owned Networks Rake in Bigger Profits
Marketers are turning to brand-owned customer networks to empower their customers to become brand advocates.
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July 19, 2023
Optimize All Touchpoints Throughout the Customer Journey
Personalized experiences throughout the customer journey improve customer loyalty and lifetime value
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February 9, 2023
Are social platforms falling short in marketing?
The social platform is indeed a vital marketing tool for every company. The social media platform is certainly a great way for any company, even
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February 9, 2023
Why Brands Need Their Digital Engagement And Loyalty Platform?
If you’ve been managing a Facebook Business Page over the past few years, you’ve likely noticed the algorithm heavily restricts you to reach out to
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February 9, 2023
How engagement is boosting customer retention and brand...
While an increasing number of businesses talk about enhancing customer loyalty and boosting retention, a few may realize the potential of hosting and running customer
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February 9, 2023
How Brands Transform Customers into Sound Brand Engagement?
Well, one would identify community as a buzzing concept, living at the curiosity of all the brands aspiring to settle in the minds of their
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February 8, 2023
Rise in social engagement platform aimed at the Creator Economy.
According to a 2020 report by venture capital firm SignalFire, Creator Economy – a class of businesses built by over 50 million independent content creators, curators
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February 8, 2023
A Brand’s Future is it’s Community
We are living in the biggest paradox of our lifetime! We have more communities online than ever, & we have more communities dying than ever!
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February 8, 2023
Why Brand Needs Their Own Social Community Platform?
One would realize, that the storm in engagement and collaborations over varied social media platforms has been unveiled to the brands, the power of community
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February 8, 2023
Evolution of Influencer Marketing
If we were to look at some of the most entrusted pioneering brands and crack their recipe for being on the top, our minds would
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