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If we were to look at some of the most entrusted pioneering brands and crack their recipe for being on the top, our minds would

We are living in the biggest paradox of our lifetime! We have more communities online than ever, & we have more communities dying than ever!

Well, one would identify community as a buzzing concept, living at the curiosity of all the brands aspiring to settle in the minds of their

If you’ve been managing a Facebook Business Page over the past few years, you’ve likely noticed the algorithm heavily restricts you to reach out to

The social platform is indeed a vital marketing tool for every company. The social media platform is certainly a great way for any company, even

While an increasing number of businesses talk about enhancing customer loyalty and boosting retention, a few may realize the potential of hosting and running customer

According to a 2020 report by venture capital firm SignalFire, Creator Economy – a class of businesses built by over 50 million independent content creators, curators

One would realize, that the storm in engagement and collaborations over varied social media platforms has been unveiled to the brands, the power of community

Personalized experiences throughout the customer journey improve customer loyalty and lifetime value

Marketers are turning to brand-owned customer networks to empower their customers to become brand advocates.

These 1st party data networks are essential for gaining actionable insight into your customers' experiences with your brand within your brand’s domain. When you own a customer network, you open a direct channel of communication with your most passionate advocates.

The role of loyalty marketers has expanded, which is actually a positive development. Traditionally, loyalty marketers have focused on customer retention, enrichment, and advocacy after a purchase has been made. However, both brands and customers have faced unprecedented challenges in recent years, such as the pandemic, supply chain issues, and social unrest. As a result, brands are now placing a greater emphasis on building deep relationships with their customers to support them during difficult times.

Activating your customers generates a continuous stream of user-generated content and zero-party data that stimulates customer-to-customer interaction

Deeper direct customer connections allow an e-commerce brand to understand its customers more intimately, leading to more effective strategies that enhance customer satisfaction and ultimately, drive higher ROI.‍