Engagement-Base Loyalty

Build Modern Fashion Loyalty Through Engagement — Not Just Purchases

Fashion loyalty programs typically reward spending alone, ignoring the behaviors that truly deepen affinity: outfit creation, wishlist activity, try-ons, UGC, polls, and lookbook interaction. Cohora enables loyalty models that reward participation turning shoppers into engaged brand advocates.

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These behaviors predict loyalty far more than purchases alone.
The Problem

Traditional loyalty programs miss critical engagement moments:

Creating or saving outfits
Interacting with try-ons or lookbooks
Submitting UGC
Leaving ratings or reviews
Completing style quizzes
Participating in polls or brand feedback
Loyalty becomes a content + styling ecosystem, not just a points system.
Why It Matters

When loyalty expands to include engagement:

Shoppers explore more categories
Outfits become stickier
Wishlists grow
Repeat purchases increase
Customers feel connected to the brand
cohora

How Cohora Helps

Rewardable Actions Include

Saving outfits
Participating in capsule challenges
Submitting try-on UGC
Completing style quizzes
Voting on lookbooks
Engaging with try-on videos
Leaving reviews or feedback
Step bt step

How it works

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Define the engagement behaviors that matter

You choose what earns recognition.

Cohora tracks these behaviors automatically

Engagement flows into the loyalty engine.

Customers earn points, perks, or status

Meaningful behaviors → meaningful rewards.

Loyalty tiers unlock styling and personalized benefits

Such as early access to capsules or creator collaborations.

Engagement compounds over time

Repeated participation increases loyalty value, personalization accuracy, and long-term customer lifetime value.

The Outcome

Loyalty becomes dynamic and community-led — increasing engagement, discovery, and repeat buying without relying on discounts.

Measured Lift

Proven Impact

  • 20–40% increase in active engagement
  • Higher loyalty enrollment
  • More repeat purchases driven by styling and capsule discovery
Real Examples

How Brands Use It

  • Reward outfit creation and curation
  • Incentivize UGC try-ons for new collections
  • Give perks for wishlist building or lookbook saves
  • Unlock capsule early access through engagement tiers
KPIs

KPIs Improved

  • Engagement rate
  • UGC volume
  • Capsule adoption
  • Loyalty-driven revenue
The outcome

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Want to modernize your loyalty program around engagement?

See how Cohora powers fashion-centric loyalty.
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Cohora enables brands to connect emotionally with their customers within a first-party brand-owned customer network that drives greater brand advocacy and behavioral-based loyalty.
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