Turning Transactions Into Relationships: A New Customer Journey

Forbes Technology Council

Retention is crucial, as it helps build a community that keeps coming back and also saves brands considerable costs in the long run. It's far more cost-effective to retain a customer than acquire a new one.

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Retention is crucial, as it helps build a community that keeps coming back and also saves brands considerable costs in the long run. It's far more cost-effective to retain a customer than acquire a new one.

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