Zero-Party Data for Personalization

Deliver Hyper-Personalized Experiences With Zero-Party Beauty Data

Beauty shoppers expect brands to understand their needs from shade and undertone to skin concerns, ingredient preferences, and routine gaps. But most brands rely on inferred behavior, guesswork, or one-time quizzes that stop updating after completion.

Cohora continuously collects and refreshes zero-party beauty data, turning every interaction into a real personalization signal your lifecycle, onsite, and product recommendations can act on.

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The Problem:

Beauty personalization break down when brands lack insight into:

Shade ranges and undertones
Skin type and skin concerns
Ingredient preferences and sensitivities
Product finishes and formats customers actually prefer
Where customers are in their AM/PM routines
What categories they’re exploring next
Skin type and skin concerns

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Design and Deploy Interactive Experiences

Cohora’s no-code Design Builder makes it easy to launch engaging, branded content that captures attention and drives action. Brands can create dynamic quizzes that personalize product recommendations, interactive polls to gauge sentiment, and surveys that gather valuable zero-party data.

Content like customer reviews and time-sensitive announcements can be embedded within the platform or distributed to targeted segments for maximum impact. Every experience is easy to build, fully customizable, and designed to drive engagement across channels.

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Seamless Integration of Rewards & Engagement

Cohora goes beyond traditional content distribution by directly linking engagement with rewards and incentives—ensuring every interaction drives measurable impact. Whether it’s boosting referrals, celebrating loyalty milestones, or amplifying limited-time offers, rewards are seamlessly triggered by customer actions.
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With Cohora, brands can incentivize and reward engagement across multiple touchpoints—encouraging actions like completing surveys, writing reviews, sharing on social, or making repeat purchases. This transforms engagement into tangible business growth, increasing retention, reducing churn, and accelerating customer progression into higher-value segments.

Seamless Multi-Channel Distribution, All in One Platform

Cohora brings all distribution capabilities into one centralized platform, eliminating the need for multiple tools or disconnected workflows. Segment-based distribution allows marketers to deliver personalized content and offers to specific groups based on behavior, lifecycle stage, or predicted value.

Campaigns can also be supported by reward-driven journeys, where content and incentives work hand-in-hand to motivate action.

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See Cohora in action

Request your personalized demo and discover how we transform your customer data into a powerful, automated retention engine that turns one-time buyers into lifelong brand advocates.

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