About Cohora

Helping Brands Understand Customers Beyond Transactions

Cohora is a Customer Intelligence and Retention platform that helps ecommerce brands understand customer behavior, uncover retention opportunities, and drive engagement, repeat revenue, and long-term growth using first-party and zero-party data.

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TRUSTED BY LEADING CONSUMER BRANDS
OUR MISSION

Helping Brands Build Better Customer Relationships

Our mission is to help brands better understand their customers.

We believe stronger customer relationships begin with better customer intelligence. When brands have a clearer view of customer behavior, preferences, and engagement, they can create more relevant experiences, make smarter decisions, and drive sustainable growth.

Everything we build is designed to turn customer understanding into action.

Our Story

Why We Built Cohora

The ecommerce industry has become exceptionally good at collecting data.

What remains difficult is understanding customers.

Brands invest heavily in acquisition, analytics, and campaign technology, yet many still lack visibility into the behaviors, preferences, and engagement signals that shape long-term customer relationships.

Cohora was founded to help brands move beyond transactional reporting and gain a clearer understanding of the people behind the numbers.

Our approach centers on Customer Intelligence: bringing together customer data, engagement, and insights to help teams make more informed decisions about retention, loyalty, and growth.
FOUNDERS

Built by Operators Who Understand Customer Growth

Cohora was founded by experienced technology leaders who have spent their careers helping brands better understand customers, improve marketing performance, and build products that deliver measurable business outcomes.

Manu Mathew

Co-Founder & CEO

Manu is a technology entrepreneur and product leader with a long track record of building and scaling innovative software companies.

Prior to founding Cohora, Manu founded Visual IQ, a leading marketing attribution platform acquired by Nielsen. Throughout his career, he has helped organizations leverage data, analytics, and technology to make better business decisions.

His experience building category-defining technology companies helped shape Cohora's vision for Customer Intelligence.

Sormy Curpen

Co-Founder & COO/CPO

Sormy brings deep expertise in customer engagement, loyalty, and ecommerce technology.

His work has focused on helping brands strengthen customer relationships through data-driven engagement strategies, personalized experiences, and innovative approaches to customer retention.

Together, Manu and Sormy founded Cohora to help brands gain a deeper understanding of the customers they work so hard to acquire.

ADVISORS

Supported by Experienced Industry Advisors

Our advisors have built, scaled, and led category-defining technology companies. Their experience helps shape Cohora's product strategy, customer focus, and long-term direction.

Aman Devgan

GTM Executive & Board Director

Peter Callahan

Co-Founder, Foundry.cc

Gavin Hawthorn

Marketing & Loyalty Executive

INVESTORS

Backed by Experienced Growth Investors

Cohora is backed by investors who have helped build and scale category-leading technology companies. Their support allows us to continue investing in innovation, customer intelligence, and long-term growth.

Volition Capital

Growth equity firm investing in high-growth software and technology companies.

PJC Venture Capital

Technology-focused investment firm supporting founders building enduring software companies.

WHAT WE DO

Turning Customer Intelligence Into Action

Cohora helps ecommerce brands collect customer intelligence, uncover meaningful insights, and turn those insights into measurable business outcomes.

Gather Customer Intelligence

Collect and organize first-party and zero-party customer data to create a more complete understanding of customer behavior and preferences.

Analyze Customer Behavior

Identify engagement trends, customer health signals, and retention opportunities that traditional reporting often misses.

Activate Insights

Turn customer intelligence into action through segmentation, personalization, retention initiatives, and more informed marketing decisions.

By connecting customer data, engagement, and intelligence in one platform, Cohora helps brands understand where opportunities exist and what actions should come next.

FREQUENTLY ASKED QUESTIONS

Questions About Customer Intelligence and Cohora

Learn more about how Cohora helps ecommerce brands better understand customers, improve retention, and activate customer intelligence.

What is Cohora?

Cohora is a Customer Intelligence and Retention platform that helps ecommerce brands better understand existing customers using first-party and zero-party data. Those insights help improve engagement, strengthen retention, and increase repeat revenue.

What is Customer Intelligence?

Customer Intelligence brings together customer data, preferences, behaviors, and engagement signals to help brands better understand their customers and identify opportunities to improve the customer experience.

How is Cohora different from a CDP?

Customer Data Platforms organize customer information. Cohora helps brands interpret that information, uncover meaningful insights, and turn customer intelligence into actions that improve engagement and retention.

How does Cohora help ecommerce brands improve retention?

Cohora identifies changes in customer behavior, engagement trends, and retention risks so marketing teams can take action before valuable customers disengage.

What is Alfred?

Alfred is Cohora’s intelligence layer. It analyzes customer behavior, engagement patterns, and customer data to surface recommendations that help teams prioritize opportunities and make more informed decisions.

What types of customer data does Cohora use?

Cohora brings together first-party and zero-party customer data, including purchase history, customer preferences, engagement activity, feedback, behavioral signals, and other relevant customer interactions.

LOOKING AHEAD

Building the Future of Customer Intelligence

Customer expectations continue to evolve. Brands need more than reports. They need a clearer understanding of who their customers are, what they're telling them, and what actions matter most. That's what we're building at Cohora.

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