Ulta Beauty’s decision to bring on VaynerMedia as its new creative agency is more than just a fresh campaign, it’s a signal. A signal that Ulta is doubling down on speed, culture, and content that earns real attention.

It’s a smart move.

Vayner is known for building brand relevance at the speed of social. They don’t just market to audiences, they move with them. And that matters because creativity that breaks through is everything.

But once you have a customer’s attention, the real question becomes, how do you keep it?

That’s where Cohora comes in.

If Vayner helps you win hearts and eyeballs, Cohora helps you turn that attention into lasting customer growth.

We complement great creative by delivering the infrastructure to activate, retain, and grow your most valuable audiences, long after the campaign ends.

Here’s how:

Activate zero-party data and social signals

Personalization Has to Be Scalable.  Gone are the days of batch-and-blast. High-performing brands are delivering nuanced, behavioral content journeys that feel personal even at volume.

Cohora helps brands go deeper than clicks and impressions. By capturing intent-rich data directly from customers through surveys, quizzes, preferences, and UGC we turn anonymous engagement into known, high-value relationships. Paired with behavioral and social signals, this becomes the foundation for intelligent segmentation and personalized experiences.

Launch content and experiences customers want to engage with

Campaigns spark interest. We keep that spark alive. Cohora enables brands to deploy interactive journeys tailored to lifecycle stage, behavior, and identity. From loyalty rewards and exclusive drops to community activations and interactive polls, we make ongoing engagement feel personal, not programmatic. 

Social Isn’t a Channel, It’s an Intelligence Engine Your customers are telling you what they care about in real time. Brands need tools that listen, learn, and activate based on live sentiment.

Reward advocacy, not just transactions

The best customers don’t just buy, they influence. With Cohora, brands can recognize and reward behaviors that build community and drive growth, like reviews, referrals, UGC, and social sharing. It’s about fueling the flywheel and turning superfans into advocates who help power your next wave of acquisition

Retention Requires Cross-Functional Execution
Ulta wants content, influencer, and data teams working in sync. Retention strategies must mirror that, no more silos. One engine, one experience.

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And the result? Revenue growth that scales with loyalty.

60–80% of future revenue comes from existing customers, yet most brands still prioritize acquisition. With Cohora, you turn one-time buyers into high-LTV customers maximizing retention, repeat purchases, and lifetime value without increasing acquisition spend.

Ulta’s partnership with VaynerMedia is a masterclass in modern brand building. It’s fast, culturally fluent, and creatively fearless. But even the best campaigns are just the beginning.

With Cohora, brands like Ulta can take that momentum and build something even more powerful, lasting customer relationships that fuel loyalty, advocacy, and long-term growth.

Because creativity gets you seen. Connection is what keeps you chosen.

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