Creators lead social engagement shift

Graphic of woman in red glasses and social media icons in the background

According to a 2020 report by venture capital firm SignalFire, Creator Economy – a class of businesses built by over 50 million independent content creators, curators, and community builders including social media influencers, bloggers, and videographers, plus the software and finance tools designed to help them with growth and monetization. More than 50 million people around the world consider themselves creators, despite the creator economy only being born a decade ago. It’s become the fastest-growing type of small business, and a survey found that today more kids want to be a YouTube star (29%) than an astronaut (11%) when they grow up.

The top trends in the creator economy are:

  • Creators moving their top fans off of social networks and onto their own websites, apps, and monetization tools
  • Creators becoming founders, building out teams and assembling tools to help them start businesses while focuses on their art
  • Creators gaining power in the media ecosystem as fans seek to connect with individual personalities rather than faceless publishers

With the rise of the “creator economy” the podcasting world has exploded with multiple platforms to choose from. But the key problem remains: Do you really own your audience as a creator, or does the platform own you? A lot of thought has gone into addressing this thorny question and Cohora is trying to address this by offering a platform that given greater control to creators than traditional social networks per their audiences.

Cohora is a unified engagement and customer rewards platform that enables creators to engage in meaningful conversation using deep engagement tools like social feed, video content, contests, dedicated chatrooms to have custom conversations and much more to build long term relationship with your audience that maximizes brand advocacy and user engagement.

How valuable are your customers?

Measure and optimize engagement from the first transaction and unlock existing customer value.
Learn How
LinkedInEmail
Related Blog

You may also read

The image shows a close-up of hands typing on a laptop keyboard. Overlaid on the image are hexagonal icons connected by lines, representing digital concepts such as data sharing, cloud storage, user-generated content (UGC), communication, and analytics. The letters "UGC" are prominently displayed in the foreground, highlighting the focus on user-generated content. The overall theme conveys a technological and digital interaction context.
December 5, 2024
5 Search Exclusive Trends that Reveal How Brands Are Transforming Customer Engagement Through UGC
New research shows businesses are dramatically shifting their marketing strategies toward user-generated content, with unprecedented investment in platforms, tools, and engagement strategies. Discover how Cohora's comprehensive platform can help you capitalize on these trends and build deeper customer relationships that drive long-term revenue growth.
Read More
Learn More
The image shows a person holding a smartphone with their hands, while floating digital icons such as a megaphone, dollar signs, hearts, speech bubbles, and user avatars appear above the phone, symbolizing social media engagement, marketing, or digital interactions. The individual is dressed casually in a light sweater and a watch on their wrist.
November 20, 2024
5 Ways Zero-Party Data Is Revolutionizing E-commerce Success
As 70% of brands struggle with customer journey tracking, discover how zero-party data unlocks superior customer insights and predictive value through Cohora.
Read More
Learn More
Young man using laptop with shopping cart icon, Online shopping and e-commerce concept.
November 14, 2024
3 Critical Shifts in DTC Customer Retention Strategy
Discover how the top DTC brands achieve 5x higher customer lifetime value through revolutionary retention strategies. Transform your approach today!
Read More
Learn More