By rewarding customer microinteractions, such as leaving reviews, providing feedback or participating in community discussions, brands incentivize customers to actively engage with the brand. This builds a stronger relationship and leads to predictable measreable retention.
When customers receive rewards for their actions it cultivates a sense of loyalty and reciprocity. This positive reinforcement enhances the customer experience and encourages repeat interactions.
When customers feel appreciated they are more likely to share their experiences with others. This creates a ripple effect, as these satisfied customers become brand advocates and spread positive word-of-mouth about the brand.