Alex Bistran
Head of Marketing
Marketing leader at Cohora specializing in retention strategy and customer lifecycle growth.
Articles & Insights
Stop Turning BFCM Into a One-Night Stand
The Social Identity Gap: Why E-Commerce Marketers Are Flying Blind
3 Ways to Measure Retention, Only One Tells the Whole Story
Why Now Is the Right Time to Rethink Retention
What Is a One-Time Customer Really Worth to Your Brand?
Ulta + VaynerMedia Is a Smart Play. Here's How to Maximize the Momentum.
The Loyalty Program You Designed in 2018 Is Failing You
How Emerging Brands Are Turning Customers into Creators
Zero-Party Data vs. First-Party Data: Which One Should You Prioritize in 2025?
Cohora Named Customer Loyalty Solution of the Year — Again!
The Economics of Prioritizing New Customers Over Retaining Existing Ones: Rethinking the "Customer Movement"
The Pareto Principle: Why Your Brand Is Ignoring It and How Cohora Helps Your Team Stay Focused on Retention to Drive Growth
The Digital Ripple Effect and Why It Should Matter to DTC Brands
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