Retention campaigns that start with sending a discount code to customers who provided an email or phone number with transaction may bring an immediate sale, but the long term effect is it only increases opt-out rates for the brand. Most brands reward points for following them on social media, the fact is this sort of strategy usually attracts the least loyal and valuable audiences.
Real loyalty establishes strong emotional bonds with your customers through acts of creation, collaboration, and shared experiences.
Cohora connects these activities directly to each customer, rewards them, and moves consumers along the continuum from transactions to advocacy. Brands gain actionable insights, increase customer lifetime value, and drive incremental revenue - all while minimizing acquisition costs and boosting new customer revenue.